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get to know Urban Aesthetics

About Us

Make-up and cosmetic brushes resting on a vintage end table
Hands resting close to feet finished with a beautiful white manicure and pedicure

HI, MY NAME IS

Loura

I am a wife, mother, entrepreneur, and also woman.

I recognized a need when I found myself overwhelmed not only by constantly changing beauty standards but also when confronted by an industry more interested in trends than empowerment and healing. I concluded that the standard approach did more harm than good.

Urban Aesthetics was born of necessity – addressing my own needs as a woman whilst making this service available to others facing the same issues I was.

We aim to address insecurities constructively and healthily and to help women love themselves and find their unique version of beauty. We want women leaving to feel confident and empowered to live their best lives and be comfortable in their skin.

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